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List Your Home Where the Buyers are Looking!

Most home buyers start their home search on the Internet.  So, it makes sense to
advertise your home on the Internet, too.
And, we're unique because we look for and attract buyers to our
marketing websites, and we aggressively promote your home online!


In Today's Market, Success or Failure Depends on Marketing

To win in today's market, you need a multi-faceted marketing plan, with an emphasis on promoting your home where the buyers are: a plan that includes intense exposure on the Internet.  And, I can provide you with the plan that will lead to success.

We'll Start with Market Positioning

Selling a home is just like selling anything else.  You need to know who your buyer is and what that buyer will find valuable about your home.  I'll get to know and understand your home and your neighborhood. That leads to developing an effective buying proposition.  For example, if you are selling an estate home, we won't make the mistake of describing the home to be attractive to typical first time home buyers.

An another important part of positioning is knowing your home's value.  I can assist you in pricing your home right using a comprehensive comparable marketing analysis or CMA.  When you price your home right, you'll get the most profit when you sell.  This home evaluation includes identifying how your home compares to homes that have sold recently, and to homes currently on the market in the area - your competition.  We'll also explore other factors such as market trends and your goals (for example, how quickly you want to sell). 

The end result of an outstanding buying proposition and accurate pricing is a marketing plan that works!

The Internet Marketing Plan:

  • Not only am I a Grandezza real estate specialist, but I've also earned the e-PRO designation from the National Association of REALTORs® (NAR).
  • Doing effective Internet marketing is one of my specialties. 
  • Look at the chart to see just some of the websites that will carry your home's listing.  You'll also be seen on
  • Virtual flyers are another part of my Internet marketing plan.  These flyers can be emailed, distributed in print, or viewed on the Interent.
  • Virtual home tours will be prepared to show your home off to its best advantage.
  • In addition to widespread Internet exposure, your home will be promoted on your own website. The link to that site will be  It will be easy for you to promote your home's sale by giving your friends and family an easy to remember domain name.
  • Finally, your listing will have an honored place as a featured listing on this website.

The Traditional Marketing Plan

We won't forget traditional marketing approaches that are still very important today.  Traditional marketing efforts include a yard sign, color brochures, a just listing announcement.  Of course, listing your home on the MLS (Multiple Listing Service) is a critical piece of any overall marketing plan.

Getting the Best Possible Sale Price

The hard part of selling a home is attracting the right buyers and getting bids.  But, the transaction isn't over until the contract negotiations are completed.  My goal is to make sure that the final contract meets your needs, and that the closing is completed.  Negotiating for you is what I do best.

If you're ready to discuss selling your home, let me put my expertise to work for you.  Feel free to call me at 239-898-6865, or send an email.

Thank you.

Bob Pisa










Downing-Frye Realty, Inc.

Robert Alan Pisa, P.A.


Bob Pisa
Robert Alan Pisa, P.A.

180 9th St. S, U.S. 41
STE 300
Naples, Florida 34102

23421 Walden Center Drive, #200
Bonita Springs, FL 34134


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